BRAND STANDARDS

We’re proud of our Health New England logo. It serves as the basis of our corporate identity. The shape of our logo represents the things that we strive to be every day: a health plan partner that is always caring, thoughtful and committed to quality. There are three variations of our logo, as follows:

A linear version with our “Where You Matter” tagline
This is the preferred version of our logo for most uses.
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Download:  EPS     JPEG     PNG

Download:  EPS     JPEG    PNG
thumbnails-300x100-black
Download:  EPS     JPEG     PNG
A linear version without our tagline
This version is used when reproducing at a size that the tagline is not as readable.
thumbnails-300x100-rgb-no-tag
Download:  EPS    JPEG    PNG
thumbnails-300x100-rgb-no-tag
Download:  EPS     JPEG     PNG
thumbnails-300x100-black-no-tag
Download:  EPS     JPEG     PNG
A centered version without our tagline
This version is used mainly for small-scale reproduction
thumbnails-300x100-rgb-stacked
Download:  EPS    JPEG    PNG
thumbnails-300x100-rgb-stacked
Download:  EPS     JPEG     PNG
thumbnails-300x100-black-stacked
Download:  EPS     JPEG     PNG

Always use our logo in full color when possible. When reproducing in grayscale, use the grayscale variation of the logo. When reproducing in 1-color, for example, when screen-printing, use the 1-color black variation below.

For more information on how to properly use our logo and tagline, please download our  brand guidelines.

Right-click on the file format links corresponding with each logo variation below to download.

HNE