Incentive & Reimbursement Programs

At Health New England, we know you work hard to maintain a healthy lifestyle. Whether you are going to the gym, running a 5K road race, working to maintain a healthy diet and weight, or trying to quit smoking, we want to help you be successful. That’s why we have incentive and reimbursement programs to help support all that you are doing.

Healthy Choices Rewards Program

Healthy Choices is designed to help you become a master of your health. By completing a few simple health activities during the year, you will gain a better understanding of your health and learn ways to better manage it. We encourage and reward you for taking important steps to improve and maintain your health.

Get Rewarded For Making Healthy Choices

Start earning points toward $25-$1000 in rewards when you complete the health activities outlined below:
  • Complete your Health Assessment
  • Complete Your Biometrics Screening
  • Participate and successfully complete Health Activities for the 2016 calendar year

How the Healthy Choices Member Wellness Program Works

Step 1: Complete your Health Assessment to earn points towards raffle prizes.*
Step 2: Complete your Biometrics Screening to earn points towards raffle prizes.*
Step 3: Complete Health Activities and earn points towards raffle prizes.* 

*Restrictions apply:

  • You must be 18 years or older and have a valid Health New England Membership ID to be entered into any raffle.
  • You must be an HNE Plan Member on the date of the raffle drawing to be eligible for prizes.
  • Program applies to HNE’s Fully Funded and Self-Funded group insurance membership only.
  • Not all employer groups have program access. Have your benefits administrator contact the Healthy Directions team at to learn more about the program.

Fitness Reimbursement

You and your covered family members can receive reimbursement for:
  • Fitness Club Memberships
  • Weight Watchers® (online, at work and traditional)
  • Personal Trainer Fees
  • Aerobic and Wellness Classes
  • School and Town Sports Registration Fees
  • Registration Fees for Athletic Events (such as 5K, Half Marathon, Tough Mudder, Triathlon, etc.)
Maximum reimbursement is $150 per family per calendar year.*

To submit your fitness reimbursement request online, use our simple Wellness Reimbursement Form by logging into the  myHealthNewEngland Member Portal. You will find a link to the form in the top navigation "Forms" menu.

Or, you can download the following form to print and complete:   

You also can call Member Services to request a form at (413) 787-4004 or (800) 310-2835.

*Not all groups offer this discount. Please check your membership materials, or contact Member Services if you need more information.

Smoking Cessation Reimbursement

Have you been contemplating quitting smoking? As a Health New England member, you can now take advantage of our smoking cessation program without having any prior health conditions. Health New England wants to help you achieve your goals and, as an added incentive, we will reimburse you up to $50 for attending a smoking cessation class or hypnosis session.

Use the form below to apply for your smoking cessation reimbursement and find a smoking cessation program near you. This form has further instructions and details of what activities meet the reimbursement criteria.

You also can call Member Services to request a form at (413) 787-4004 or (800) 310-2835.

We’re adding new programs all the time, so be sure to check back often.

If you have any questions or would like reference materials related to the activities above, please contact the Health Management Program Department at

All information contained on this website, including the preventive health recommendations, is for general information purposes only and should not be considered medical advice. For specific information or advice relating to your medical needs, please consult your primary care provider.