Ashley Allen, Vice President of Sales, Marketing and Business Development
Ashley’s responsibilities include leading Health New England’s commercial product development, marketing and sales, community benefits, and health and wellness programs.
Prior to joining the company in 2016, Ashley was with FirstCare Health Plans in Austin, Texas, where she was Vice President of Marketing and Sales. Her career also includes more than 20 years with Blue Cross Blue Shield of Florida, where she served in various leadership roles in sales, marketing, strategy and business planning. Her most recent position there was Senior Director of Sales and Distribution Strategy.
Ashley is committed to the community and serves on a number of boards within industry associations and non-profit organizations, including as a board member of the United Way of Pioneer Valley. She also recently served on several committees for America’s Health Insurance Plans (AHIP).
Ashley holds a Master of Health Administration, an MBA with a focus in marketing, and a Bachelor of Science in advertising from the University of Florida, as well as a Certificate of Strategy Development and Implementation from the Kellogg School of Management at Northwestern University.